Over the years, when I was doing a lot of addressing of envelopes for brides, I had many requests to help clients with the programs. They are often printed on letterhead paper and folded in half or in thirds and the information is always awkward. The layouts are soooooo boring. They became my least favorite part of wedding work. It's hard to describe all the things that annoy me -- so I will spare you the whining.
My first idea for a program was a business card that had these words:
Front:
ELLEN&COLIN
5-7-11
Back:
EVERYONE WALKS IN
I DO - I DO
EVERYONE WALKS OUT
I can't imagine I will ever find a bride and groom who would put up with such nonsense. But, I'm sure there are plenty of guests who would appreciate it. Maybe it could be printed on a cracker, so that they could nibble on it as they waited for the show ceremony to begin. I don't mean to be disrespectful of important events. All those years of being super polite to people who were dealing with programs at the last minute wore me out. No matter how emphatically I encouraged then (or warned - or admonished) they were always waiting til the last minute and that annoyed me -- because I had warned them that they needed to get the programs out of the way a couple weeks prior to the wedding. Grrrrr.
So -- my more traditional idea went in this direction:
On the front, the wedding party is listed in the order that they were standing from left to right. I didn't spell that out for the guests and I didn't care if they figured it out. If you turn the program counter clockwise, once, there's your lineup.
On the inside, we had seen a program online that included a tissue for happy tears and we knew we had to include that. The pocket was a good place to include details about parents, grandparents, etc.
I loved my idea for the order of the ceremony. The part about programs that caused my migraines was that they were a boring list and included all kinds of info and blah-blah-blah - and depending on the info, there could be lines that were way too long (or too short) - and the layouts were always really cumbersome and less than aesthetic.
I wanted to fit it into a neat box. That was easy- and there was a natural way to let people know that it was the predictable list, in a new format. Numbers. Because they were both CPAs, I loved the idea of including numbers. Again, I'm not sure if anyone picked up on that - and I do not care. I liked the looks of it.
I love the short and simple walk in walk out - my kind of style and humor :)
ReplyDeleteSo clever, minimal, and beautiful. Especially like the program.
ReplyDeleteGlorious . . . just glorious!
ReplyDeleteAs a bean counter also, I absolutely adore the numbers! Refreshing!
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