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Sunday, November 3, 2024

Sept from Leslie - Zonkers assignment


This second idea, inspired by the Calder piece is a much looser interpretation. It reminded me of a truly memorable assignment I had as a freshman art major. It was homework for my class in design - to do while we were home for Thanksgiving. The snack food, Screaming Yellow Zonkers had just come out and our assignment was to create 5 drawings inspired by the package. It would be fun to see those drawings - but all my student work is gone - except for one thing that I will post next time I see it.



Of course I had to do a search to find an image of Screaming Yellow Zonkers. There was a long article about how they were way ahead of their time in the concept of frequent variations in the packaging and a design that stood out from all the typical snack foods. 

As I have said many times - unless you went to art school, you might not realize that learning to draw is only 50% of your degree in art. The other 50% is *design* - which is how you compose (or arrange) the elements. 

I've said it many times --- I was/am mediocre at best in my actual skills at drawing or lettering when compared to the true rock stars in art and lettering - I'm better at the design - or cleaver ways to present the mediocre elements - so that the mediocrity of the lettering is less noticeable.

This was just one of many different designs I found when I Googled to see if I could find the original package. One of the features of the package was that it was constantly changing. Now I wonder if it was a trail blazer in the world of marketing. 








 

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