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Saturday, November 1, 2014

from smash


this was the design smash used on the exchange. the envelope looks like it might be hand made which would have been a lot of work. either way, it is a very pretty envelope and a good way to use up vintage stamps. it is fun to have an excuse to use three stamps on an envelope. and making this into a vertical layout was a good way to justify using three stamps.

there is another design principle going on here.
the stamp is a *portrait* orientation.
it is pleasing to the eye to echo the portrait shape with the portrait orientation of the envelope. not essential...but just nice to note.

sometimes i'll rotate a stamp so that it echos the shape of the envelope and end up liking it in that position a lot more.

and even though these stamps are tipped, there is a verticality to the arrangement that is harmonious.

spell check does not like the spelling of the word verticality but refuses to give me a better option so i shall stick with verticality.

thanks, smash
at

2 comments:

  1. SmashNovember 1, 2014 at 6:24 AM

    Funny story. This envelope is an "ugly" because it has to be oriented by a human before going through the conveyor belt. there is a charge for this and the ladies at the PO could not decide what that amount was We had a fair shot that it would be returned and my exchange envelope would be stuck in Ridgefield with lots of marks and no delivery

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  2. FinnBadgerNovember 1, 2014 at 12:44 PM

    Nice to see another one in this Smash series. I thought the envelope was so interesting - definitely the most textured of the ones I received in the swap. Those vintage stamps are very nice - having seen the three on this one and the three on mine, I went off to see the rest of the sheet on the internet - unusual for the PO to issue so many different ones at one time.

    And I think all you need for the vertically addressed 1oz envelope is an extra 21c... so the 87c covers it and a wee bit more.

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